![]() ![]() When it serves people, it’s worth sharing. ![]() Do consider the angle of your press releaseįocus on how your announcement provides value to your target audience. If you want your newsworthy press release to be picked up by a media outlet, you should follow these suggestions. When you write a press release, it’s best to follow traditional guidelines. 4 dos and 3 don’ts of writing a press release Press releases are also different from other announcements because they’re written in a specific way, with the objective of being picked up and reported on by media outlets. They are original documents containing official information. In journalism and historically accurate writing, a press release is considered a primary source. Press releases are more than formal announcements. Groundbreakings and grand openings How is a press release different from other company announcements? They can also be used to shape the narrative when a company or organization is facing scrutiny. Press releases should be created any time an organization wants media attention for a major event. When should a press release be created or used? A press release’s function is to attract media attention. It’s a formal way to collect all information relevant to a story into a one-page source. Grammarly helps you communicate confidently Write with Grammarly What is a press release, and what is its purpose?Ī press release is an official statement that an organization distributes to news outlets or the public. ![]()
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